Nova Scotia writer Heather Laura Clarke

Heather Laura Clarke is a content creator, freelance journalist, columnist, copywriter and blogger whose work appears in newspapers, magazines, and websites across North America. She writes everything from articles and social media posts to ads, marketing materials and keyword-rich SEO copy. She lives in Truro, Nova Scotia.

About



THE BEGINNING


Heather was born and raised in Fall River, Nova Scotia (just outside of Halifax). She graduated with a Bachelor of Journalism Honours (BJH) degree from the University of King's College in 2005.

Shortly after graduation, she began working as a reporter/editor at The Daily News. She was based in the Entertainment department, but also wrote for the News, Homes, Lifestyles, and Sports departments. She wrote a blog called Hollywood Heather, interviewed celebrities, and reviewed plays and concerts. 

Yes, it was a freaking dream job.

When the newspaper was shut down in 2008 (cue alllll the tears), Heather began working at Optio Publishing, where she merged her writing talents with a new opportunity in video production, project management, and creating SEO (search engine optimization) strategies.

THE SWITCH

Heather began her freelance career while on maternity leave in 2010, and continued right on freelancing rather than return to in-office work. 

She had a second child in 2012 and was back at her keyboard six weeks later, squeezing in interviews and meeting deadlines while her babies napped destroyed their bedrooms. 

As her kids started spending a few mornings a week in preschool, she was able to write a little bit more. By the time her youngest entered Primary, she was ecstatic to have six entire hours of silence every single weekday.

Heather doubled down on her freelance career, and her words were appearing in newspapers, magazines, websites, apps, videos, marketing materials, and product packaging around the world. 

THE HOUSE

Always in search of ways to be more like Laura Ingalls Wilder, Heather moved from the city (Bedford) to the country (Truro) where she lives now with her husband, son, and daughter. 

She bakes bread and sews her kids' clothes, and generally would be better suited for life in the late 1800s ... except she couldn't handle outhouses. (For real, she recently held her pee for eight hours rather than use one of those nightmare shacks.)

So, yeah, she's almost always at home. She works from her basement, where she throws a mean holiday party for herself each December (here's 2013, 2014, 20152016, 2017, 20182019, and 2020).

THE BLOG


She chronicles her day-to-day adventures on her blog, Heather's Handmade Life (originally called Laptops to Lullabies). What started as a secret online diary evolved into a blog about balancing family while working from home, and now it's more about Heather's mental health as she strives to live, work, and parent with creativity (and a sense of humor). 

She sometimes partners with national brands for giveaways, sponsored posts, and live events. But she also doesn't shy away from talking about difficult topics, like depression, anxiety, antidepressants, and other sunny stuff. She is honest as heck.



THE COLUMNS


She writes about her family life in a parenting column called "The Mom Scene," which runs in newspapers across Atlantic Canada. Heather has even been named one of LinkedIn's top Canadian parenting columnists. 

Heather loves sewing, painting, and crafting items to personalize her home, so for more than six years, she wrote about her projects for a column called "My Handmade Home" that ran in The Chronicle Herald and other newspapers across the SaltWire Network. COVID put a stop to the column, but that's probably a good thing because have you seen the price of lumber lately? Yikes!


THE PIVOT

By 2018, Heather was writing so much for the SaltWire Network's many newspapers that she came on board as a part-time remote staffer in the content marketing department. She enjoyed the work so much, she kept upping her weekly hours to meet the demand until she was a full-time employee leading the department

She thrives on the fast-paced environment and loves telling stories for businesses and organizations across Atlantic Canada. She has mastered the art of looking very professional from the waist up, beaming through the screen for video calls, while wearing comfy leggings and Crocs below her desk where no one can see. #WorkAtHomeLife

THE CLIENTS

While most of Heather's time is busy with her job at the SaltWire Network, she continues to freelance for a handful of loyal clients on evenings and weekends, when she can. Here's a list of both past and present clients.

She is also available for speaking gigs and professional development seminars on a variety of topics, which are great because they get her out of her basement. She appears as a guest DIYer on TV shows. Sometimes she makes videos, too, and tries hard not to have a triple-chin.

 

THE FUN FACTS

Heather married her high-school sweetheart in a drive-thru wedding chapel in Las Vegas. They had been together eight years at that point, and got married on their dating anniversary (June 9).


Heather painted her junior high bedroom with murals of New York City.



Heather is possibly the world's most longstanding Jennifer Aniston fan, and ran the largest online fan club back before blogs were really "a thing."

Heather can't snap her fingers or whistle, which delights her children (who can do both).

Heather once ran for public office. Not because she particularly wanted to, but someone suggested it and it seemed like an OK idea.

Heather painted her university car inside and out. It caused a scene everywhere she went, especially since she kept a mannequin strapped in the backseat.


Ready to chat with Heather in person? She promises she'll stop referring to herself in the third person.

Featured Huffington Post article

Featured Huffington Post article
"I Woke Up With a Surprise Hysterectomy at 31" by Heather Laura Clarke